Stitch AI: Multi-Tenant Chatbot Platform
Stitch AI needed a configurable SaaS chatbot platform enabling lead generation across multiple business sectors, with calendar integration and automated sales allocation.

Key Facts
Client
Stitch AI, a platform company requiring a flexible chatbot system deployable across various industry verticals for end clients.
Platform
Multi-tenant SaaS with chatbot builder, rules engine, user management, calendar integration via Cronofy APIs, and reporting.
Delivery
Agile development with iterative sprints, daily client interaction via Slack, and project management through Trello and Confluence.
The brief
Stitch AI required a sophisticated platform that could serve diverse industry verticals while maintaining core functionality around calendar integration and messaging. The system needed to connect website inquiries to WhatsApp, integrate team member calendar availability for automated lead allocation, and route inquiries to appropriate sales staff based on extracted conversation variables.
Critically, the platform needed to be a configurable SaaS product that Stitch could offer to their own end clients, with multi-tenant portal functionality, role-specific views for different user types, and minimal coding knowledge required for website integration.
What we built
Conversational Lead Generation Engine
We built a platform combining powerful natural language understanding with rich text elements to manage conversational flow. The rules-based response system allows administrators to fine-tune responses based on conversation variables such as postcodes, product types, and budget considerations.
- NLU + Rich Elements: Natural language understanding combined with UI components for optimal conversational flow
- Calendar Integration: Meeting booking with multiple providers via Cronofy APIs, with configurable duration, buffer, and delay
- Rules Engine: Administrators fine-tune responses based on conversation variables like postcode, product type, and budget
- Sales Allocation: Automated lead routing by postcode, product, or service type to the right team member
- Product Management: Configurable product/service and coverage area management per tenant
- Multi-Tenant Portal: Chatbot builder, user management, and reporting with role-specific views
Agile Delivery
We employed agile methodology with iterative development, regular client collaboration via Slack, and project management through Trello and Confluence. On-site brainstorming sessions and daily interaction ensured alignment throughout the build.
Impact
The platform is now live and gaining marketplace traction, successfully deployed across multiple client implementations with 24/7 automated lead generation and allocation.
Live and Gaining Traction
Platform successfully launched and deployed across multiple client implementations in the marketplace.
24/7 Lead Generation
Chatbot delivers inquiries around the clock with automated lead allocation to the right sales team members.
Multi-Vertical Deployment
Flexible platform serves diverse industry verticals through a single configurable SaaS product.
Easy Integration
Minimal coding knowledge required for end clients to integrate the chatbot into their websites.
"They are responsive and organised, providing all necessary information to track project progress. The team is incredibly easy to work with." -- Managing Director, Stitch AI
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