Skin Check Champions: SPOT BOT for Early Detection
Skin Check Champions needed a chatbot to connect Australians with local skin check specialists, book appointments, and raise awareness for early detection of skin cancer.
Key Facts
Client
Skin Check Champions, an Australian nonprofit dedicated to improving access and awareness for early detection of skin cancer in at-risk communities.
Platform
ManyChat-powered Facebook Messenger chatbot with serverless Google Cloud Functions middleware and Healthdirect Australia directory integration.
Impact
Thousands of unique users organically, thousands of skin checks booked, and tens if not hundreds of skin cancers found through early detection.
The brief
Skin Check Champions required a Facebook Messenger chatbot solution named SPOT BOT to be deployed on both Messenger and their website. The organisation needed conversational flows to enable core functions: locating skin check specialists, booking appointments, calendar integration for appointment reminders, and providing skin cancer information.
Additionally, middleware was required to search a national health services directory, connecting users with relevant GPs, skin clinics, and dermatologists based on their location and specific needs.
What we built
SPOT BOT
We created SPOT BOT with a friendly, personable character combining animated GIFs with conversational copy designed to feel like a helpful friend. Multiple message trees handle various user journeys through the skin check discovery and booking process.
- Specialist Search: Serverless Google Cloud Functions middleware searching the Healthdirect Australia national directory
- Appointment Booking: Conversational flows guiding users through finding and booking skin check appointments
- Calendar Reminders: Integration for appointment reminder notifications
- Skin Cancer Information: Educational content raising awareness about early detection
- Multi-Platform Deployment: Available on both Facebook Messenger and the Skin Check Champions website
- ManyChat Platform: Built on ManyChat for scalable chatbot management and deployment
Collaborative Design
The team collaborated closely on conversation flow design, using Whimsical diagrams for iteration before implementation. Multiple testing phases ensured optimal user experience across all journeys from search to booking.
Impact
SPOT BOT achieved remarkable organic growth, driving thousands of skin checks and contributing directly to early skin cancer detection -- all without any paid advertising.
Thousands of Unique Users
Organic growth driven entirely through shares and word-of-mouth, with no paid advertising spend.
Thousands of Skin Checks Booked
Directly connecting Australians with local skin check specialists through conversational guidance.
Skin Cancers Detected
Tens if not hundreds of skin cancers found through early detection driven by the chatbot.
National Directory Integration
Scalable middleware providing search capabilities across the Healthdirect Australia services directory.
Ready to build something brilliant?
Book a short call and we will map the fastest route to impact.