Rossano Ferretti: AI-Powered Luxury Haircare Chatbot
Rossano Ferretti needed an intelligent sales chatbot to guide customers through personalised haircare product selection across five international websites, supporting both English and Italian.
Key Facts
Client
Italian luxury haircare brand offering exclusive designer products made with natural ingredients, operating multiple salons globally.
Platform
Google Dialogflow ES conversational AI with a custom chatbot UI, deployed across five international websites with WhatsApp integration.
Impact
Increased web conversions among quiz participants, improved customer communications, and 24/7 personalised shopping experience.
The brief
Recognising that consumers increasingly rely on chatbots for communication and commerce, Rossano Ferretti needed an AI-powered sales chatbot to help customers select appropriate haircare products based on their individual needs.
The chatbot had to understand both English and Italian, deploy across five international websites, and integrate with global websites, email marketing platforms, and WhatsApp. It also needed to provide product recommendations through an interactive quiz, answer frequently asked questions, and deliver salon information.
What we built
The Ferretti Bot
The chatbot was built on Google Dialogflow ES with a custom UI to enhance the user experience, particularly during quiz interactions. It guides customers through an interactive hair quiz, matching them to products based on hair type, condition, and preferences.
The solution delivered a comprehensive set of capabilities:
- Interactive Hair Quiz: Matching customers to products based on hair type, condition, and personal preferences
- Natural Language Understanding: Free text inquiry support such as "I want a shampoo for oily hair"
- Product Search: Returns best matches with recommendations displayed directly in chat
- Email Delivery: Personalised product suggestions sent to customer inboxes
- WhatsApp Handover: Live agent support via Sendbee Business WhatsApp API integration
- Multi-Site Deployment: Five regional websites with localised product catalogues and mail templates
Custom Middleware and Analytics
Custom middleware manages multiple websites, product offerings, attributes, and types. The in-house ChatSeer analytics platform gives staff access to performance metrics and chatbot usage data. Extensive custom entity work supports quiz flows, product types, and hair categories across both language versions.
Impact
The Ferretti Bot transformed the online shopping experience, providing customers with 24/7 personalised product guidance and significantly improving engagement and conversions.
Increased Web Conversions
Measurable uplift in conversions among web visitors who complete the interactive hair quiz.
Improved Customer Communications
Better resolution rates and enhanced customer service through intelligent FAQ support.
24/7 Personalised Shopping
Always-on product guidance available around the clock across five international websites.
Bilingual Support
Full English and Italian language coverage with collaborative translation ensuring natural dialogue.
"We have seen an increase in web conversions for web visitors who complete the quiz and we have seen an improvement in communications with our customers and resolutions." -- Graham Markwick, CEO, Rossano Ferretti
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